Best of Retail Media
Shelf Service
To celebrate Carrefour’s 25th anniversary, Shelf Service created an engaging campaign to boost visibility, customer engagement, and loyalty. The kick-off took place at Place Louise in Brussels on 24 and 25 September, featuring a digital “Scratch & Win” on an interactive screen. A Retail Media first that connected directly with passers-by and collected valuable customer data.
Over a period of five weeks, the activation extended across 700 Carrefour stores, using Retail Media tools such as in-store displays,
Bonusland platform integration, and event kiosks. By combining digital interaction with in-store experiences, Carrefour turned its anniversary into an innovative, omnichannel celebration that strengthened customer engagement and brand presence.
A high-visibility out-of-home activation at Place Louise in Brussels: a large interactive kiosk with a digital “Scratch & Win” enabling passers-by to register their email and play.
In-store Retail Media and activation network across 700 Carrefour stores: theatrical displays, loyal- and event-kiosks in over 450 stores, and integration with the Bonusland platform.
The mix combines digital interaction, physical presence, and loyalty platform integration, allowing for broad reach, real-time engagement and data capture.
This campaign stands out as an inspiring example of Retail Media because it successfully combined digital innovation, customer engagement, and omnichannel execution. By bringing a Scratch & Win experience from the digital loyalty platform to a high-traffic public space, Carrefour and Shelf Service demonstrated how Retail Media can go beyond traditional in-store formats.
The campaign created a seamless connection between out-of-home interaction, in- store visibility, and data-driven engagement, turning a brand anniversary into a powerful, measurable, and memorable customer experience.
The campaign introduced a Retail Media first. A digital “Scratch & Win” on a large interactive screen in a public space, seamlessly connected to Carrefour’s loyalty ecosystem. By merging out-of-home activation with in-store and digital touchpoints, it redefined how Retail Media can extend beyond the store environment while capturing valuable customer data.
Launching a large-scale digital activation in the heart of Brussels was an ambitious move that captured public attention and created buzz around Carrefour’s 25th anniversary. The combination of technology, creativity, and retail data demonstrated confidence in exploring new Retail Media frontiers.
